Digital Assets Management Solution - Advantages all the Way!
The management of critical digital media assets is a challenge for a large number of companies, who are in the technology driven business. A digital asset is any form of media that has been turned into a binary source. So for example, for a textile mill, everything from artwork to logos, photos, power point presentations, text documents and even e-mails; are all digital assets. But, an asset is only an asset when one can find it or when one knows that it exists; in the first place. According to GISTICS research, on an average, $8,200 per person per year, is spent on file management activities. It has been found that the average media user manages more than 7,000 files distributed across a variety of storage mediums. Also, the average creative person looks for media file 83 times a week and fails to find it more than 35% of the times. Research again suggests that using digital asset management solutions will bring this from 35% to just 5%. Now that’s quite a gain, isn’t it? So all those in business or industries that use digital assets in plenty; think about implementing a digital assets management solution, fast!
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